To benefit World Bicycle Relief
- Goose Island Joins as Sponsor of SRAM Chicago Criterium
- SRAM Joins Intelligentsia Cup as Presenting Sponsor
- Team MACK Sponsors New Masters Category
- Pactimo Inks Two-year Deal with Intelligentsia Cup for Custom Cycling Apparel
- Intelligentsia Coffee Renews as Title Sponsor of Prairie State Cycling Series for Two Years
- Elmhurst Cycling Classic Announces Twilight Criterium for 2015
- 4th Annual Northwestern Medicine Lake Bluff Criterium and Block Party
- Latest News Archive
Goose Island Joins as Sponsor of SRAM Chicago Criterium
Chicago craft beer leader sponsors Intelligentsia Cup series finale
Chicago, IL – June 25, 2015 – Goose Island Beer Company is the presenting sponsor for the final stop of the Intelligentsia Cup bicycle racing series, now known as the SRAM Chicago Criterium presented by Goose Island Beer Company on Sunday, July 26, 2015.
Founded in Chicago in 1988, Goose Island is a leader in the craft brewing industry and is a fervent supporter of bicycle racing around the Chicago area. The Goose Island brewery and newly opened tap room at 1800 W. Fulton Street are next-door neighbors to Intelligentsia’s roasting works, with both lining the home stretch of the SRAM Chicago Criterium course.
"We’re huge enthusiasts of the bicycling community in Chicago, in fact many of Goose Island’s employees bike to work every day," said Ken Stout, GM of Goose Island. "Sponsoring SRAM Chicago Criterium is just another way for us to give back to a neighborhood that has given so much to us over the years."
2015 Announced Intelligentsia Cup Dates
Friday, July 17
13th Annual Beverly Hills Cycling Classic
(Criterium in the Chicago community of Beverly, IL)
Saturday, July 18
South Chicago Bike Race
pb Ald. Susan Sadlowski Garza
Sunday, July 19
Willow Springs Road Race
pb Tower Racing
Thursday, July 23
Vista Health System Waukegan Bike Race
(Criterium - Waukegan, IL)
Friday, July 24
Elmhurst Cycling Classic
(Twilight Criterium - Elmhurst, IL)
Saturday, July 25
Northwestern Medicine Lake Bluff Criterium & Block Party
(Criterium - Lake Bluff, IL)
Sunday, July 26
SRAM Chicago Criterium
pb Goose Island Beer Company
(Criterium - Chicago, IL)
SRAM Joins Intelligentsia Cup as Presenting Sponsor
Chicago, IL – June 22, 2015 – The Intelligentsia Cup bicycle racing series is proud to welcome SRAM Corporation as the presenting sponsor of the 2015 series, as well as title sponsor of the final race of the series, the SRAM Chicago Criterium.
Based in Chicago SRAM is a leader in bicycle component technology, and recently moved its headquarters to the West Loop neighborhood, just blocks away from the Chicago Criterium venue on West Fulton Street.
"The Intelligentsia Cup is homegrown in Chicago just like SRAM," said founding partner Tom Schuler. "The SRAM Chicago Criterium on west Fulton Street on July 26 is sure to be an exciting day of bike racing in the heart of Chicago's near west side. Thank you to all the dedicated folks at SRAM for supporting the Intelligentsia Cup from the beginning."
Team MACK Sponsors New Masters Category
The new 50+/60+ masters category for the Intelligentsia Cup p/b SRAM will offer the more mature racers a chance to compete amongst themselves, and for a big pot of cash! Thanks to Team MACK each day’s pot is nearly double that of any other amateur category.
As well, results in this category will be divided into 50+, 55+, 60+. and 65+ with each earning a custom daily winner’s jersey from as well as a current leader’s jersey from Pactimo. At the end of the series the overall winner will be recognized with a Pactimo jersey and commemorative plaque.
Brewing Bike Racing with Intelligentsia
SRAM joins as sponsor of Chicago Criterium
Many of the race venues of the 2015 Intelligentsia Cup are returning but with some interesting twists!
It all kicks off in Beverly celebrating its 13th year of racing, but this year on a Friday evening and now including category 3 riders. The Willow Springs road race will be the 2015 Illinois State Road Race championships. The Superior Ambulance Elmhurst Cycling Classic is shifting its schedule for a twilight race with a fully-lit course. The NCC race in Lake Bluff will feature big prize purses, equal for both the pro men and women. And the SRAM Chicago Criterium, featuring the Fyxation Open fixed-gear race, will now be the culmination of our series.
- July 17 - Chicago/Beverly (Pro/1/2/3)
- July 18 - Chicago (to be announced)
- July 19 - Willow Springs (Illinois Road Race Championships)
- July 23 - Waukegan
- July 24 - Elmhurst (new twilight schedule!)
- July 25 - Lake Bluff (NCC)
- July 26 - Chicago/Fulton St. (Fyxation Open)
Stay tuned for more details coming soon, including the opening of registration!